Project Brief This is the first step of our creative process. This internal communication clarifies direction, outlines the target market, the key message and the desired results. We will use this form to ensure that we are both focused and on the same page. We will refer back to it often during the creative process so please take your time to think through the questions and answers as accurately as possible. This form is part of our proven brand development approach. We follow this process no matter what the project, the medium, or the challenge. Sticking to this process is what equips us to produce effective and consistent work for you, our client. 1 Contact Info2 Your Brand 3 Deliverables4 Your Vision Name* First Last Email* Product/Service*What is your service or product?Target Market*Who is your audience? Demographic?Competition*Who is your primary competitor?Brand Color*Brand Color 2Keywords*What keywords best describe your business? Dependable Established Enthusiastic Fun Precise Progressive Edgy Unique Serious Original Traditional Strong Integrity Hi-tech Mainstream Print Vehicle*What would you like to produce? (Check all that interest you) Website Logo/Identity Pieces Advertisement Marketing Material Brochure P.O.P. Display Sales Material Direct Mail Poster Other Gauging Perception*Name 2 logos similar to your desired finished product. Explain WhyGauging Perception*Name 3 websites from you industry that you like. Explain Why Project Voice*What do you want this project to say about you?Your Obectives*Where do you want to go?Desired Results & Vision*How would you like to be perceived?Success Criteria*Define how you will judge a successful project?Additional InputAny other thoughts?